Web Analytics – Why is SEO important?

This is guest article written by Sr Data Science Manager, Brand and Advertising, Kire Hajba.
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Building a strong brand in today’s word is a real challenge. The web, the globalization, the widespread knowledge, the easily accessible information and lot more is expanding the competition from your neighborhood to the whole wide world.
This highly competitive environment puts high standards for the success of the business. Building a website with a nice graphic is not a fancy feature anymore, but a standard. However, the fancy website will mean nothing to your business without the well-expected visitors.
There are millions of websites out there so standing in front of the crowd is not easy, at least not without good SEO

SEO or Search Engine Optimization is a methodology of strategies, techniques, and tactics used to optimize your website in order to increase the number of organic visitors to your website.

Organic visitors, what are those?

Those are all people who found you by executing a search query on some search engine like Google, Bing or Yahoo. This traffic is the one that all marketers strive to increase. Important to note here is that these visitors are free and they are very valuable since they came in your website considering the information presented as very valuable, thus the possibility for high conversion rate.

 The free and valuable new visitors are not the only pros when you think of SEO. SEO can also save lots of money from your company. Think of all AdWord campaigns and all of the money spent in order to show your website on specific keywords. All those money could have helped you with the creation of amazing and fun content for your visitors making sure your visitors have bookmarked your website and they are happily coming back to your website and checking all new fun things happening around.

Good content is not making only your visitors happy but the search engines too! All good content is increasing the Page Authority of your website making it more relevant for the search engine, directly increasing your chance to show higher in front of your competitors.

But wait, there is more!

The relevancy of your website is directly influencing the money spent on all AdWords campaigns. The method of calculating the price of your AdWord campaign is not trivial and includes lots of factors, however, one factor is something you can control: The Quality Score.

What is Quality Score?

Quality Score is Google’s rating of the quality and relevance of both, your keywords and PPC add.   

Your Quality Score depends on multiple factors, including:

•    Your click-through rate (CTR).

•    The relevance of each keyword to its ad group.

•    Landing page quality and relevance.

•    The relevance of your ad text.

•    Your historical AdWords account performance.

In short words, higher quality score = lower cost per conversion. The better you are in meeting your prospects needs, the less will Google charge you for the ad click:

 In the upcoming series for SEO, we will cover how to increase the Quality Score and how to get more for less.
 Stay tuned for more!